Was it a bad crisis or a good crisis?
Two gentlemen are enjoying a wonderful sunny day on the veranda of a private club. One asks: "How was this crisis for you?"
Another one is trying to keep his emotions low: "It was terrible, simply terrible - you have to drink this old wine, eat this stinking cheese and drive those cars with no roofs!"
With all my sympathy to this gentleman, the crisis year was not that bad for some - for those who are dynamic, innovative, hard-working and least complaining.
It was definitely good year for GWP Magazines. Business Resource & Lifestyle Magazine has been recognised as the biggest and best-known business publication in Sydney. We won Suncorp Western Sydney Awards for Business Excellence in Excellence for Innovation in a New Product, Service or Process.
We introduced a new distribution concept. Sixty self-designed and custom-built GWP Magazines Floor Stands have been built and installed in key business locations in Sydney's Northern Commercial Belt, in cafes, restaurants, conference centres, local councils, banks, shopping centres, cinemas, etc. This gave us and our clients direct access to a new audience which we've never touched before, a higher quality of readership and an excellent branding opportunity.
Also our website was redeveloped. It became more search engine friendly and we now keep all our latest issues online for a free viewing.
We would like to invite you to celebrate the end of the crisis by joining us on a magnificent Sydney Harbour Cruise on Thursday, 19 November. with our dear clients and respected guests. Please contact our office to arrange the tickets.
Merry Christmas and all the best for you and your families in a new 2010.
Take care of yourselves and your clients.
Dmitry GrekuGWP Magazine Issue #27, Nov-Dec 2009
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