Touchscreen Kiosk: A Different and Modern Sales Rep
Touchscreen kiosks are found almost everywhere in central business districts. Provided they have been designed to be attractive and easy to use, they are extremely convenient tools. It is nowadays difficult to imagine a 6-level shopping centre or an airport without them. They do not hassle you, they don't try to manipulate you and, in the case of shopping centres, they almost always give correct and consistent directions to where you want to go.
Traditionally touchscreen kiosks were reserved for the few larger business enterprises that could afford them. The technology behind touchscreen kiosks (industrial touch monitors) has only recently become available and within reach of a typical business owner. Additionally, the popularisation of hand-held products by Apple has also pushed the touchscreen technology from the "Wow" status to an everyday necessity.
The next logical question is... what can the touchscreen kiosk do for business?
The primary function of a touchscreen kiosk is to inform your potential or existing client about your products in an appealing and interactive fashion. Your touchscreen kiosk should provide a good return on investment (ROI) by either attracting new clientele or freeing up your employees' time to perform other jobs.
The four examples below demonstrate how a touchscreen kiosk can enhance your business or organisation:
A hardware warehouse
A typical hardware warehouse carries an enormous stock of all kinds of products. Finding something you need right now is akin to impossible, with lines queued up for assistance at every counter. A couple of touchscreen kiosks would easily relieve the warehouse employees of their duty to endlessly look-up information - everything could be easily found by searching through a database located on the kiosk. Beside the initial setup of the kiosk, the only investment required is keeping the information up to date.
Furniture store
Instead of having to browse through a small printed catalogue to pick out-of-stock furniture, a potential customer would be much more pleased if given access to an attractive touchscreen kiosk with larger photos of said furniture and views from many angles. Updating the printed edition would require a significant investment into printing and graphic design, while a kiosk can be updated by simply uploading new pictures and stock description.
Information unit in local council
Council news, events, updates, community notices and other relevant information could all be available on an interactive touchscreen kiosk in the waiting area. The kiosk could also serve as a source of answers to frequently asked questions. Tourism information can also be provided in a highly presentable form.
Car yards and car auctions
The kiosk could greatly assist the potential client and serve as a sales representative. A database of available and soon-to-be-available cars would be available to the potential clients, with current specials highlighted. A list of all cars to be auctioned off could be presented with suggested starter bids and fixed prices.
What is involved in touchscreen kiosk development?
Designing a touchscreen kiosk is a multi-step process. A requirements analysis will be completed to pinpoint your needs. It will then be decided exactly how the touchscreen kiosk will assist in your business. Once the requirements have been identified, conceptual and graphic design for both the physical kiosk unit and software will follow. Finally, the kiosk will be built to your specifications and your business processes will be integrated into the kiosk software with applicable database design and software development techniques.
All aspect of touchscreen kiosk development have a particular emphasis on user friendliness, accessibility and reliability.
Costs
The addition of an interactive touchscreen kiosk to your business has never been so affordable. Our kiosks start from just $18,000 for a single unit with custom designed software to your specifications and needs, warranty and service. We have a wide variety of kiosk / screen sizes that you may choose from and every subsequent kiosk can be had for the cost of only unit hardware, setup and service.
If you would like to see a sample of our touchscreen kiosks in action, please visit the foyer in Building 10, Norwest Central, Century Circuit, Baulkham Hills to see our Norwest Advertising Business Information Kiosk.
Daniel Moisyeyev - GWP MediaGWP Magazine Issue #30, May-June 2010
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