10 Ways to Drive Traffic to Your Website
Websites are typically the cornerstone of most business marketing plans. Your website should be either generating enquiries or facilitating a sales transaction. It makes sense then to drive as much traffic as possible to your website. In this article I have listed ten ways to help you drive traffic to your website.
- Enriching Your Website with Keywords
Enriching your website with the common words and phrases people use to search for your products and services is a great way to increase your search engine ranking. This will help people find your website when they're searching the Web. Make sure the keywords and phrases flow naturally with the copy on your website. - E-mails
Regular email marketing is a great way to drive traffic to your website. By way of email marketing, you can keep your contact list informed of new and relevant content on your website. Embed links to your website within your email newsletter to make it easy for people to access your site. - Article writing
A great way to drive traffic to your website is to self publish articles on your website and then refer to them in your email marketing communications and blog posts. You can also submit them to article directories in order to create inbound links to your site. - Advertise your presence
Pay per click advertising is a popular method for driving traffic to a website. However this style of advertising does not suit all business types. You should also refer to your website in print media including advertisements, brochures and direct mail pieces. - Create links
Trading links with other websites that are closely related to your business can bring you more website traffic. Ensure that you do not link to low-quality websites as doing so can threaten your credibility. Instead of trading links, you could also trade banner ads, half page ads, etc. - Start tweeting
There is a lot of hype around Twitter at the moment. The correct way to use Twitter is to tweet topics of value and interest to your followers. This includes referring to a great new article that you have recently posted on your website. You are able to include the URL link to your website within your tweet making it easy for a follower to click through to your site. - Affiliate programs
An affiliate or associate programs pays a part of their sale proceeds to sites whose links have helped the retailer in generating actual sales. You should focus on building a network of affiliate program whose products and subscribers can help you in getting business. Decide on the percentage of commission that you will pay to them and always focus on getting right kind of group. - Free advertising sites
There are many online directories that will allow free advertising of your website. By creating an advertisement on these online directories you create an inbound link to your website that not only drives traffic but also increases your search engine ranking. - Write For Others
Writing for other websites is an excellent opportunity to demonstrate your expertise and spread your message to a larger audience. Look for other editorial websites and blogs that speak to a similar target market and offer to write for them. Obviously include a link to your website. - Use Multimedia
Engaging good media content is a great way to drive traffic to your website. It is typically viral in nature. A lot of interest can be generated very quickly. A recent promotional video we posted on You Tube received over 700 views within a four week period!
If you have taken the time to invest in a web site then I encourage you to maximise your return by adopting some of the ten strategies in this article. At the end of the day if you offer free, original, and quality content on your website, visitors will keep coming back.
Is your website working for your business? Are you losing out on business because your website is out dated or sub-standard? If you would like a FREE website assessment, please contact Brightblue Marketing on 9762 1255 or email info@iibe.com.au. At Brightblue we're reshaping business.
Scott Tyler, Director - Brightblue MarketingGWP Magazine Issue #30, May-June 2010
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