Taking my scientific background into account, please allow me to play the role of a Professor of Psychobusinessology for a while or simply a Psychobusinessologist.

Running a business is a stressful exercise, but we are not in business to put ourselves under stress. I personally enjoy every day in my business because of all the people around me. Even if something is not looking positive, I prefer to take a lesson from it and make it positive.

But some things we hear or see very often when communicating with people still frustrate me and require investigating and understanding.

Case 1. You are calling your supplier or a client who is overdue with their payment to find a legitimate answer to a very reasonable question: “Where is the item/payment I was expecting from you?!” Sometimes the answer comes in the least expected form: “I was busy!!!”

Why do they keep forgetting about people who have done and supplied what was necessary and expect their reward? Nobody’s perfect, but it would be an embarrassment for me to say: “Obviously, I haven’t supplied your artwork because I was busy.” Or “I was too busy making money for my business, so I can’t justify a payment as it will not help my revenue to grow.” We can all have legitimate reasons and we empathise with other people – but we don’t need to waste time trying to understand this kind of “Busy Businessperson” syndrome.

Case 2. Have you ever heard this boorish demand: “How dare you?” This is one of the most bizarre impositions you can ever expect. I think we need to go back into the history of this country to find a “How dare I” answer. I think Australia with its culture and success has been built on an “I dare” concept. How dare soldiers and convicts, Ned Kelly, Henry Parkes and other great Australians do what they did? And how dare some people say what they think. They say: “It’s the luckiest country on Earth”. I believe it’s true and it’ll stay true while we can still dare.

Luckily, we don’t hear these expressions on a daily basis. Probably we should pay more attention to what others do and think things through. This will definitely help us to be less “Busy” and avoid asking “How Dare You?”

Have a great day. Take care of yourselves and your clients.

Anti-Disclaimer: All stories are presented in this Editor’s Letter for their humorous value and are true. If one of these stories happens to become a fact, it should be considered a real story, and as a result of a real situation that actually happened. If our story happens to parallel any other real story, that, too, should be considered as not being a coincidence. There are seven billion of us on the planet and stuff happens.

Please send us your Psychobusinessological Cases, so we can share them in our upcoming issues with our respected business audience.

That is not a question for the ever-growing army of individuals striving to look busy in the governmentally funded “business advisory centres” which are also in direct competition with such respected and self-sustainable organisations as local Business Chambers and Educational Centres.

There is a simple way out for those who fail to succeed in their own businesses or contribute as decent employees – it is to anchor themselves to the state and federally funded organisations and to start giving out advice. They look busy from 9am to 5pm discussing all kinds of issues related to small and medium enterprises, desperately trying to “help” without any will to think and understand. In reality, these multi-skilled “specialists” are merely blood-sucking parasites existing at taxpayer’s expense and enjoying a comfortable lifestyle. There is at least one or two such state or federally funded organisations in every city and town.

Unfortunately for the taxpayer, this obnoxious practice is encouraged by absurd examples from the top of the food chain. The ladies and gentlemen in our government are constantly sending a message on how to behave for those on the local levels. There is nothing left for the local business advice “service providers” than to do what they do best, according to the Code set by their superiors – wasting people’s time and pretending to care.

Let’s outline some current examples of how to carry out “business” demonstrated by our superiors: inventing the ETS and sinking the whole country into pointless debates, writing children’s books and reading them out loud in kindergartens on national TV channels for days, attempting environmentally-friendly crusades where young Australians have lost their lives, driving government-funded V6s and V8s (*) while tirelessly fighting for the environment, and, finally, counting how often other people change their underwear. Fortunately, the advanced underwear counting skills are already there from visiting American strip bars prior to the acceptance of an important governmental position.

Is there a satisfactory solution? Is it possible to change their minds? Or is it just easier to elect the right people to replace an expensive mob of too much talking “nothing doers”?

This could give us a chance to save millions on these “business support” organisations and redirect funds into more efficient business support projects.

This could be quite funny if it weren’t so sad.

Have a great day. Take care of yourselves and your clients.

* Source: (The Punch, News Limited. 15 Dec 2009. 225/243 MP members drive 6 or 8 cylinder cars).

It is looking like it is becoming a fashion for quite a number of people to assume the title of Earth Scientist or at least Climatologist without any formal degree or training. ETS (Emission Trading Scheme) is the “sweetest bone” given to the Australian people by the government. It appears to be very convenient for our government to discuss the same topic over and over, day-after-day and completely ignore other obligations before the electorate. I cannot remember the last time when there was a discussion on TV in regards to problems and possible improvements in our health and education sectors… Who cares! We are leading the mission to save the World and all its living creatures from the Climate Change.

The evolution of the NSW government appears to have peaked – we have a “Puppet” in charge with our multi-billion dollar economy. This is not my saying – it is a political term coined after the events in NSW Government that took place in the early days of December last year. This term is meant to denote the definite failure in the future of some particular politician. Furthermore, on the subject of the governmental dictionary, the Federal Government recently prohibited the use of some words (e.g. Dreadful, Inept, Mismanagement, Reckless, Incompetence, Irresponsible) in any documents created using the Commonwealth Printing Allowance. The former premier was clearly not using the “Allowance” when he was describing his party comrade in his very short, but very colourful press conference – and the “Puppet” is not one of the prohibited words anyway, so it’s not illegal.

How much time has our PM spent in this country for the last two years and how much is his overseas spending bill? He could easily run a very successful international travelling circus as a full-time business. It is quite easy to be a PM in one country and look busy saving the entire Planet at the expense of the Australian taxpayer. Unlike our personal and business budgets – his one seems to be virtually unlimited, due to money growing on trees in the “Garden of Labor”. Or, he spent too much time studying his overseas communist comrades who have absolute power to do as they wish and the people’s opinion frankly does not matter.

All the above is a clear indicator that the current governments – Federal or State – are dreadful, inept, incompetent, irresponsible and reckless in mismanaging these issues.

This could be quite funny if it weren’t so sad.

Have a great day. Take care of yourselves and your clients.

Two gentlemen are enjoying a wonderful sunny day on the veranda of a private club. One asks: “How was this crisis for you?”

Another one is trying to keep his emotions low: “It was terrible, simply terrible – you have to drink this old wine, eat this stinking cheese and drive those cars with no roofs!”

With all my sympathy to this gentleman, the crisis year was not that bad for some – for those who are dynamic, innovative, hard-working and least complaining.

It was definitely good year for GWP Magazines. Business Resource & Lifestyle Magazine has been recognised as the biggest and best-known business publication in Sydney. We won Suncorp Western Sydney Awards for Business Excellence in Excellence for Innovation in a New Product, Service or Process.

We introduced a new distribution concept. Sixty self-designed and custom-built GWP Magazines Floor Stands have been built and installed in key business locations in Sydney’s Northern Commercial Belt, in cafes, restaurants, conference centres, local councils, banks, shopping centres, cinemas, etc. This gave us and our clients direct access to a new audience which we’ve never touched before, a higher quality of readership and an excellent branding opportunity.

Also our website was redeveloped. It became more search engine friendly and we now keep all our latest issues online for a free viewing.

We would like to invite you to celebrate the end of the crisis by joining us on a magnificent Sydney Harbour Cruise on Thursday, 19 November. with our dear clients and respected guests. Please contact our office to arrange the tickets.

Merry Christmas and all the best for you and your families in a new 2010.

Take care of yourselves and your clients.

As they say: “It’s not what you know – it’s who you know.” I can expand this notion a tad further – it is also about “How” you know them. Business success only comes from positive relationships between people – your product, service and the list of qualities take a step back as the prime factors. In reality, it is only you who can ensure the success of your business.

GWP Magazines™ envisages itself as a strong business network where its participants are not simply connected through the magazine, but have great relations with each other. We have expanded our range of business social events, making them better known and more productive for our clients.

The GWP Magazine’s™ Gentlemen’s Club is an actively growing business event and is becoming more popular with the support of our sponsors and members. We had a whopping 52 people at the last event – please read the report on page 44. The Gentlemen’s Club is also becoming more exciting – have you ever imagined playing golf with and under the instruction of Tiger Woods? I can not promise you this one yet, but how about some clay shooting with a Gold Olympic and Commonwealth Games Medalist, Suzy Balogh. Please visit our website for more details.

We would also like to invite you to our 4th Annual Corporate Luncheon on board a gorgeous Sydney Harbour Cruiser with our business guests, apexes of the political community and Australian Sports Stars. Don’t miss your chance to purchase tickets while available for yourself, your staff and your most appreciated clients.

I also have some more beautiful, literally, news for you – our Sep/Oct model, Olga Golovata, has become a finalist of one of the national beauty contests held in Sydney on Sunday 16th August. Congratulations to our beautiful selves! Don’t get bored running your business – Have Fun!

Have a great day. Take care of yourselves and your clients.

This is what we did in GWP Magazine and GWP Directories during the last couple of months.

Have Fun.

It was a great fun day – the inaugural day for our new social project, the GWP Magazine Gentlemen’s Club, where men in business can relax, play golf, have a dinner, some beers and a great chat. It’s the best possible networking event without any protocol, official parts and long speeches which usually take part during “traditional” business events. GWP Magazines would like to say special “Thanks” to Emu Sports Club and Southern Cross Bus Services for their great support of our first Inaugural Event. Join us and have fun.

Look Gorgeous.

Beauty will Save the World – I’m not sure about the Whole World, but we definitely can help your business look more attractive and desirable with our photo models. This idea came to me after the trial ad with our first model a couple of months ago. Now we have more then ten gorgeous ladies whose beauty could be utilised to produce an attractive and effective marketing campaign for your business.

Let Everybody See You.

A lot of you have already seen or will soon see our new GWP Magazine Floor Stands in your local coffee shops, restaurants and other venues in high traffic business areas. These floor stands carry both GWP Business Resource & Lifestyle Magazines and the local Business Directories (e. g., Norwest Business Directory, Macquarie Business Directory, etc.). Both publications are available for a complimentary pickup for customers of those venues where the Stands are located. This will give our publications more exposure, let your business (if your are one of our dear clients) become more visual and yell to your competition: “Take That!”.

Have a great day. Take care of yourselves and your clients.